... rights only Developing countries S-commerce SMEs Digital transformation Technology adoption The emergence of social commerce (s-commerce) has transformed the business landscape globally, enabling enterprises to integrate social media tools into their operations for marketing, customer...

... Emerald Publishing Limited Licensed re-use rights only Adaptation Innovation Technology adoption TCCM framework Systematic literature review O3 O33 The global push for sustainable development has highlighted financial inclusion as a key strategy for achieving sustainable...

... 02 03 2025 31 05 2025 05 06 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Service quality Library training Digital literacy Technology adoption Library professionals There is no funding...

.... In the context of technology adoption, insecurity has been shown to negatively affect PEOU and PU (Parasuraman and Colby, 2015). Studies done in the context of m-banking and e-commerce revealed that users who experience high levels of insecurity are more likely to find technologies difficult to use and less...

... at: srimbamarketing@gmail.com 27 10 2022 04 01 2023 05 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CRM Mutual fund Investment decision Relationship quality and outcome Artificial intelligence Technology adoption Over...

... and availability of data for technology adoption. EE is defined as the system’s complexity of operation (Venkatesh et al., 2003). Accordingly, the less the user expects the effort to accomplish a task, the higher the ease of use of the IS. EE is similar to perceived ease of use in the original...

... access to an increasing volume and variety of information. However, the challenge for libraries in this context is to adjust and adopt to new technologies to enhance routines and services. Academic libraries Library services Technology adoption Mobile technologies Awareness Service...