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Keywords: UTAUT2
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Journal Articles
Evaluating the students’ academic performance in the higher education sector through using social media platforms
Available to PurchaseFatma Saif Al-Busaidi, Wisal Al Balushi, Zahran Al-Salti, Aqdas Malik, Fadi Shehab Shiyyab, Manaf Al-Okaily
Global Knowledge, Memory and Communication (2024)
Published: 03 September 2024
... the UTAUT2 model was adopted. Design/methodology/approach Convenience sampling was used to collect the required sample size and 301 completed questionnaires were analyzed. The collected data was analyzed using SPSS and SmartPLS4. Findings The analysis highlights in this study that eight hypotheses...
Journal Articles
Factors impacting online shopping in India: an empirical approach to extending UTAUT2 with the digital payment mode and attitudes toward technology
Available to Purchase
Global Knowledge, Memory and Communication (2026) 75 (1-2): 378–396.
Published: 22 April 2024
...Savita Gupta; Ravi Kiran; Rakesh Kumar Sharma Purpose In keeping with global developments rendering online shopping as an emerging trend among consumers, the present study extends the unified theory of use and acceptance of technology (UTAUT2) comprising the digital payment mode (DPM) as a new...
Journal Articles
Role of behavioural abstraction (vs concrete) levels in accepting health technologies
Available to Purchase
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2355–2386.
Published: 01 November 2023
... rights only Construal level theory Health technology acceptance UTAUT2 As part of their duties, sales representatives in the medical equipment industry provide clinical support in the operating room (Huntoon et al., 2021). Regularly, these sales representatives discuss health...
Journal Articles
Uncertainty avoidance and acceptance of the digital payment systems: a partial least squares-structural equation modeling (PLS-SEM) approach
Available to PurchaseAbeer F. Alkhwaldi, Anas Ali Al-Qudah, Hamood Mohammed Al-Hattami, Manaf Al-Okaily, Ahmad Samed Al-Adwan, Bilal Abu-Salih
Global Knowledge, Memory and Communication (2024) 73 (8-9): 1119–1139.
Published: 27 April 2023
... (JoMoPay) system among public sector employees in Jordan. To achieve the purpose of the current study, the authors developed a new research model based on the extended unified theory of acceptance and use of technology (UTAUT2), with one of Hofstede’s cross-cultural dimension scales [uncertainty avoidance...
