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Keywords: VAM
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Journal Articles
What drives consumers to continually use food delivery apps? The moderating role of coupon proneness
Available to Purchase
Global Knowledge, Memory and Communication (2025)
Published: 20 February 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Continued intention Coupon proneness FDAs Perceived value VAM The food consumption pattern of consumers is changing rapidly with the increasing penetration and popularity of food delivery apps (FDAs...
