OPPORTUNITY 2000: A CULTURE CHANGE APPROACH TO EQUAL OPPORTUNITY

Describes approach of Opportunity 2000, the UK business‐led campaign, which aims to rebalance the workforce so that women are employed, especially in management, in a way that reflects their abilities. The campaign is underpinned by research in the UK, USA and elsewhere. Compares models of organizational culture change and implementation of equal opportunities and develops a new model of change. Gives examples of the business case for equal opportunity.