Factors influencing personal computer usage: the gender gap

Examines gender differences in factors influencing PC usage by collecting data via a questionnaire survey of undergraduate business administration students. Presents the results, which were analysed using analysis of covariance procedures, pointing out that age and prior experience with computers were controlled in the analysis. Reveals significant gender differences for factors related to “image”, “ease of use”, “job fit” and “voluntariness”, but finds no significant gender differences for factors related to “usefulness”, “trialability” and “complexity”. Discusses the implications of these findings.