Total e‐quality management: paradigmatic shift in personnel management

Periods of economic recession and job losses do not seem to be particularly auspicious conditions for discussion of the promotion of the employment of women. Nevertheless, it appears that women in western Germany are currently less affected than men by structural changes, at least in quantitative terms. In addition, the emphasis in enterprises indicates a rethink in terms of the qualitatively better use of existing staff resources. The objective of this strategy, frequently included as part of total quality management, is to allow all employees at all levels in the enterprise equal opportunities to exploit their knowledge and abilities to the full and to make a contribution to the company. If, in so doing, working conditions and workflows are oriented or adapted to meet the various professional capabilities and interests of men and women in the enterprise, important preconditions for (e)quality management (equality and quality) will be achieved.