Modernization requires transformational skills: the need for a gender‐balanced workforce

Argues that public services modernization is dependent on a major shift of gender cultures in communities and in senior management and policy making. Highlights the need for transformational as opposed to transactional leadership, focusing on the critical roles of transforming managers and the gender cultures they work within. Concludes that gender balance is a euphemism for actually what is required, which is the transformation of both traditional male and female indentities.