Women in international management: an international perspective on women’s ways of leadership

A pervasive myth is that European women are not capable of assuming managerial positions in Asia, because of the ongoing exclusion of women from these positions in Asian countries. In reality, European women are often more effective than men as managers in Asia because they frequently utilise intuitive and empathetic skills that are highly valued in that region. Research shows that women handle emotions and relationships differently than men. Women’s empathy and insight is receiving boardroom attention as companies realize that in an ever‐globalising world these skills are indispensable. Multinationals are incorporating elements of interpersonal and intercultural expertise into their workforce, but may be overlooking a key resource. Female managers have reported the biggest barriers coming from within the corporation, rather than from situations actually encountered during foreign assignments. This case study compares management styles and career strategies utilised by women internationally, and analyses the lessons to be learned from their relative failure or achievements.