Girl power: double jeopardy or diversity in action behind boardroom doors in New Zealand?

A dramatic acceleration in “girl power” predicted for the boardrooms of major New Zealand business is examined against the notion that age is a traditional demographic variable influencing board selection. For example, the average age of directors in Canada and the USA is 59 years, with 56 per cent of Canadian directors over 60 years. The paper examines whether there is a generational divide between younger women with higher educational qualifications who have “fast‐tracked” onto boards and older female directors with substantial business experience and expertise and the seniority to dedicate the time to board membership. Six interviews were undertaken with women under 40 years who are directors, and with older women, aged 45 years and over, on the same three boards. Similarities and differences in selection and perceptions of the role are analysed. Whether being young and female is a form of double jeopardy or an expression of boardroom diversity in action is explored.