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Recent research on women business owners de‐emphasizes home‐based business ownership, despite the fact that home‐based ownership is on the rise. This study uses data from the Upstate New York Small Business Project to compare women engaged in home‐based businesses to their counterparts, who locate their businesses outside the home. The results indicate that the women engaged in home‐based business ownership experience less work to family conflict than their counterparts. Yet their businesses enjoy less economic success than those run by their non‐home‐based counterparts. This suggests that home‐based ownership may be a good option only for women who do not have strong financial needs.

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