Cultural values as predictors of attitudes towards equality and diversity: a Canadian experience

This exploratory study examined the role of both gender and race/ethnicity, and their interaction, on cultural values likely to be related to attitudes toward equality and diversity and an attitude towards equality and diversity itself. Data were collected from 120 employees from a large financial institution in Canada. Non‐North Americans and non‐Caucasians held cultural values that were found to be associated with less support for equality. These findings suggest that additional efforts must be made to bring non‐Caucasians on side as companies attempt to create a level playing field for all employees.