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Purpose

The purpose of this paper is to assess how work‐life polices and practices have the potential to enhance opportunities for women in the workplace (and opportunities for men to be more involved in family life), but are often undermined by workplace culture.

Design/methodology/approach

The paper presents a case study of an organisation which is addressing issues of workplace culture in relation to work‐life policies and gender equality.

Findings

Despite achieving substantial change in practice and in shared assumptions, a new set of issues have emerged which will require innovative solutions.

Originality/value

The paper offers insights into how restructuring workplace cultures can present the ultimate work‐family challenge.

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