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Considers that an organisation can only develop through development of its personnel and the role of that personnel in creating strategy which is in harmony with its internal culture. Advocates the need for open and honest internal communications; points to the apparent lack of sufficient feedback to women managers from their bosses. Proposes a system of integrated personnel development in which equal opportunities programmes are not isolated and which sees all organisational members as equals in a dialogue on strategy formulation. Outlines an integrated equality project at an unidentified company, which consisted of three stages: diagnosis (of women′s jobs, views, training); feedback;suggestions for action; notes the advantages of the project in terms of motivation and job satisfaction.

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