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Keywords: Board gender composition
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Journal Articles
Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe
Available to Purchase
Gender in Management: An International Journal (2019) 34 (2): 94–120.
Published: 13 February 2019
... although none of them have examined the concept from corporate board gender composition. Existing scholarly work on marketing effectiveness metrics describes the term as what organisations use to measure if their marketing activities are effective (Frösén et al., 2013). Analysis of present...
