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Journal Articles
Gender in Management: An International Journal (2019) 34 (8): 702–714.
Published: 21 October 2019
...Jin-Ae Kang; Glenn T. Hubbard; Sookyeong Hong Purpose This paper aims to explore gender differences regarding how men and women perceive the story of a CEO and a customer of different genders in audio advertising. Design/methodology/approach A Web-based three-way factorial experiment...
Journal Articles

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