.... Chilean cultural dimensions Despite Chile being assessed as more feminine on Hofstede’s scale, Chilean culture has strong machismo undercurrents, as does the advertising industry. This undercurrent reflects Chile’s Latin American heritage. Numerous studies suggest that advertising, as a global...

...Mark Cordano; Robert F. Scherer; Crystal L. Owen This paper examines attitudes toward women managers in Chile (n=194) and the USA (n=218) using the women as managers scale (WAMS) and a Spanish version of WAMS developed for this study. Across both cultures, two coherent measures...