...Naoum Mylonas; Eugenia Petridou Purpose The purpose of this paper is to investigate whether predicting factors of conventional ventures’ performance are appropriate in interpreting the creative industries context. Moreover, this paper introduces a way to measure venture performance in creative...

... Advertising agency Doing gender Creative industries The creative department consists of teams of art directors and copywriters developing novel solutions, usually advertising campaigns, for clients, then seeing those efforts through to fruition. Creative directors, managers who rose through...