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Keywords: Cross‐cultural management
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Journal Articles
Sex‐related differences of public relations managers in consumer goods companies in Greece and Italy
Available to Purchase
Women In Management Review (1998) 13 (2): 72–82.
Published: 01 March 1998
... research. © MCB UP Limited 1998 Cross‐cultural management Gender Greece Italy Managers Public relations Public relations appears to be one of the most misunderstood and mistrusted elements in marketing (Burnett, 1984), defined by the Institute of Public Relations as “the planned...
