... students in Germany. Additional research should include a wider variety of respondents of different disciplines and countries. Practical implications Practical implications refer to emphasizing the social value of employment in the employee value proposition and customizing employer branding activities...

... research is needed to examine the extents to which people care about the degree of similarity between themselves and a management board. Practical implications The findings illustrate board composition as an employer branding strategy. Specifically, the results indicate that an organization can benefit...