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Keywords: Generation Y
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Journal Articles
Gender in Management: An International Journal (2022) 37 (1): 108–125.
Published: 16 August 2021
... using the list of values (LOV). Based on a sample of 600 respondents born between 1977 and 1994, a self-administered online questionnaire was conducted. Findings The partial least squares structural equation modeling (PLS-SEM) approach demonstrated that Generation Y members who give higher priority...

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