...Martina Topić Purpose The purpose of this paper is to analyse the position of women in the advertising industry with the lens of organisational theory and Bourdieuian concept of habitus, to explore whether women are expected to embrace masculine characteristics to succeed and whether advertising...

... sought after group (women) in these positions of power. Understanding issues around this matter has the potential to contribute towards improved practices while adding a voice to discourses around gender equity and equality. Universities Women managers Habitus Senior management Sense-making theory...