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Keywords: Merchandising
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Journal Articles
Effect of owners’ gender on venture quality evaluation
Available to Purchase
Women In Management Review (2004) 19 (2): 74–87.
Published: 01 March 2004
...Tami L. Knotts; Stephen C. Jones; Melody Waller LaPreze A study was undertaken to determine if there were quality differences between ventures that were forwarded on to a mass merchandiser for buyer review and those that were not. The sample ventures were manufacturers participating...
