... and Swartz, 2011 ; Bowles et al., 2005). Therefore, if women in negotiations feel social pressure to adhere to traditional female roles, due to their own or their partner’s TGR endorsement, they experience enhanced role incongruity. When TGR endorsement is high, women who deviate from gender...

... of the industry. When the enactment of one identity interferes with another identity, identity interference (II) occurs. Relational authenticity and role incongruity suggests that women founders must uniquely resolve II and find synergy among their gender and leader identities if they are to extend the boundaries...