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Keywords: Self-direction
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Journal Articles
How do personal values help to build generation Y’s entrepreneurial intentions? The role of gender differences
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Gender in Management: An International Journal (2022) 37 (1): 108–125.
Published: 16 August 2021
... to self-direction, social affiliation and hedonic orientation values have greater entrepreneurial intentions. Across gender, the PLS-multigroup analysis (MGA) approach reveals that self-direction values enhance entrepreneurial intention for Generation Y females but not for males. Social affiliation values...
