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Keywords: Storytelling
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Journal Articles
Gender in Management: An International Journal (2019) 34 (8): 702–714.
Published: 21 October 2019
... was designed with three storyteller types (founder’s story, customer’s story vs informational ad), story teller’s gender (male voice vs female voice) and research participants’ gender (men vs women). In total, 549 participants were recruited through Amazon’s Mechanical Turk. Findings Researchers found...
