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Keywords: Zimbabwe
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Journal Articles
Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe
Available to Purchase
Gender in Management: An International Journal (2019) 34 (2): 94–120.
Published: 13 February 2019
...Miriam Mugwati; Geoffrey Bakunda Purpose The purpose of this paper was to examine the difference in the effect on external marketing effectiveness of gender similar boards and gender dissimilar boards in the agro-manufacturing industry in Zimbabwe. Design/methodology/approach Based on a multi...
