A call to action on two fronts: better objectives and better strategies

The purpose of this paper is to show how health education is a strategy used to achieve the objective of maintenance and improvement in the community's welfare.

The paper addresses two issues: are health educators attacking the right targets, and are the strategies being developed to attack those targets the right strategies?

Health education will make the most efficient contribution to long‐term improvement in communities' welfare when it attacks the right targets.

Shows how the strategies used to attack the right targets will be based on the best research available and will involve broader consultation with other disciplines.