– The purpose of this paper is to explore students’ perceptions of the use of technology in cross-cultural communication and to compare findings with current trends in business.
– Structured interviews with seven open-ended questions were used to explore students’ perceptions of the use of technology in cross-cultural communication.
– Students learn how to use new technology in cross-cultural communication faster than businesses implement those technologies. Students tend to emphasize the use of video conferencing tools rather than e-mail.
– Although data saturation has been reached, the sample size was relatively small. Students studying business participated in the study.
– The findings of this study suggest considering changes to the curriculum and embedding work-based learning into academic programs.
– This paper compares students’ perceptions with business expectations, revealing the areas in the content of the business communication classes that need to be changed.
