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Keywords: Brand identity
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Journal Articles
Higher Education, Skills and Work-based Learning (2023) 13 (3): 528–559.
Published: 22 May 2023
...Kritika Khanna; Jagwinder Singh Pandher; Sarbjit Singh Bedi Purpose The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students...
