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Keywords: Client-based learning
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Journal Articles
The challenge of skill development through “experiencing” integrated marketing communications
Open Access
Higher Education, Skills and Work-based Learning (2024) 14 (3): 610–624.
Published: 27 November 2023
... client-based learning. Design/methodology/approach An in-depth qualitative study demonstrates the value of integrating experiential learning within an IMC course, captured through students' reflective practice. Findings Evidence suggests that experiential, client-based projects are suitable...
