Keywords: Consumer behavior
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Journal Articles

Developing enrollment intentions for work-based learning that uses artificial intelligence (AI): aspects for marketing interventions for higher education institutions

Eiman Negm
Journal: Higher Education, Skills and Work-based Learning
Higher Education, Skills and Work-based Learning (2025) 15 (5): 968–989.
https://doi.org/10.1108/HESWBL-10-2024-0315
Published: 01 July 2025
... 06 04 2025 09 05 2025 25 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Behavioral intentions Consumer behavior Higher education Marketing Work-based learning Today’s business landscape...
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Journal Articles

A student’s satisfaction model for an executive education blended learning approach, considering aspects for marketing applications

Eiman Medhat Negm
Journal: Higher Education, Skills and Work-based Learning
Higher Education, Skills and Work-based Learning (2023) 13 (6): 1286–1304.
https://doi.org/10.1108/HESWBL-12-2022-0281
Published: 27 June 2023
... at: eiman.negm@aast.edu 28 12 2022 17 02 2023 28 03 2023 02 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Blended learning Consumer behavior Executive education Student’s satisfaction Due to the continual...
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