...Tonatiuh Belderbos Purpose The purpose of this paper is to examine the employability of international branch campus (IBC) students and graduates in Malaysia, including their possession of transnational skills and knowledge, and the role of IBC educational characteristics in improving...

...-marketing brand activities (Manai and Maria, 2015). Malaysia Employability Student perceptions Marketing knowledge, skills and competencies Despite thousands of graduates leaving universities or colleges with marketing degrees or professional marketing qualifications over the last decades...

... degree of involvement in co‐curriculum activities during their study in the university. The detailed results of the respondents’ backgrounds are shown in Table I . Malaysia Graduates Employees behaviour Academic excellence CGPA Selection Performance Motivation With an increasing...