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Keywords: Marketing knowledge, skills and competencies
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Journal Articles
Higher Education, Skills and Work-based Learning (2017) 7 (3): 240–260.
Published: 14 August 2017
..., positivist, cross-sectional study used inferential statistics to measure the relationship between the four components of marketing knowledge, skills and competencies (the marketing mix, performance, social and emotional competencies, and responsible decision making). Findings Quantitative results...
