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Keywords: Student perceptions
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Journal Articles
Journal Articles
Higher Education, Skills and Work-based Learning (2017) 7 (3): 240–260.
Published: 14 August 2017
... revealed that all student perceptions of the requirements to be a “fit for purpose” marketer were highly correlated with requirements from the literature, subject benchmarks and practice with few exemptions. Research limitations/implications The findings are based on one institution. Moreover...

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