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Purpose

Considers why transformational leadership is important and why leaders should develop a leadership personality to make a difference.

Design/methodology/approach

Describes how a leader can differentiate himself or herself and explains how to release the true leader within.

Findings

Highlights the importance of using a strengths‐based approach to motivate and inspire the team. Highlights the importance of courage and integrity.

Practical implications

Warns leaders against trying to be something they are not, destroying the trust in a team and failing to achieve targets.

Social implications

Looks at the impact of transformational leadership outside the workplace – particularly in the family.

Originality/value

Concentrates on the simple things that can help to make a good leader.

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