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Purpose

– The purpose of this paper is to observe how members of the Hanover Housing Association’s learning and development team who could not afford the cost of bespoke e-learning trained themselves in instructional design instead.

Design/methodology/approach

– Explains the reasons for the training, the form it takes and the results it has achieved.

Findings

– Reveals that outsourcing to external developers, at £6,000 for each 30-minute course, was too expensive, so the housing association trained three members of its learning and development team to become in-house e-learning designers instead.

Practical implications

– Details how a training investment of £5,000 has so far saved £80,000 – an amount that grows with every e-learning course the team creates.

Social implications

– Presents a list of dos and don’ts for effective e-learning.

Originality/value

– Reveals how organizations can create their own e-learning rather than spending money on expensive courses designed by others.

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