News International updates its certificate in management

Twelve months ago, News International was looking to update and revitalize its certificate in management, a management‐development program aimed at junior and middle managers. The program had followed a traditional “workshop‐workbook’ format that had done the job for a number of years, but an overhaul was due. News International turned to World‐wide Learning, a newly formed part of News Corporation, to redesign the program and inject some fresh ideas.