Equal opportunities promote cultural harmony at West Bromwich Building Society: Policy strengthens understanding, tolerance and flexibility, plus shared values, beliefs and goals

Major UK building society West Bromwich is developing cultural harmony and gaining the benefits of a diverse workforce through its revised equal‐opportunities policy and action plan. West Bromwich, which employs around 800 people, is building cultural harmony rather than cultural conformity with its policy – whose central approach is to promote understanding, tolerance and flexibility, along with shared values, beliefs and goals.