Talent management puts the shine on Electrolux: … whose chief executive is himself a product of the company’s career‐development system

In the words of Hans Stråberg: “Building an increasingly strong talent base with the right attitude and enthusiasm is one of our most effective competitive weapons. We need to attract, develop and retain top talent, which in turn will develop Electrolux. It is absolutely vital that we succeed in this.” Hans Stråberg is chief executive of the world’s largest producer of appliances and equipment for kitchen, cleaning and outdoor use, and one of the largest producers in the world of similar equipment for professional users. The company’s brands include AEG, Flymo, Frigidaire and Zanussi.