Nokia connects HR policy with company success: Firm seeks to defend its No. 1 slot in market share and profit margins

With more than 50,000 employees at 16 factories in nine countries, and research and development facilities in 11 countries, Finnish‐based Nokia is the largest maker of mobile telephones in the world. Nokia’s people policies have played a key role in helping the company to reach its 40 percent share of the global handset market and industry‐leading profit margins of 20 to 25 percent, at a time of technological change and intense competition from Asian manufacturers.