Skip to Main Content
Article navigation
Purpose

Explains that the course, developed using BrightWave's online development tool, WavePool, initially targeted some 500 new employees in the customer sales and service division, but senior management has since extended the project to cover the rest of the division's 4,700 employees.

Design/methodology/approach

Shows that BrightWave supplies the e‐learning design expertise, the development process and the authoring capability, while ScottishPower authors the content using subject experts, supported by the company's own e‐learning consultants.

Findings

Demonstrates that the course has achieved a 70 percent return on investment, calculated as cost saving in comparison to the tutor‐led alternative, with a total anticipated cost saving of well over £200,000.

Practical implications

Gives the inside track on the development of a successful e‐learning course.

Originality/value

Describes an interesting experiment that ScottishPower used to test the effectiveness of online learning, and shows how the company can track which aspects of the course need to be improved.

You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental

or Create an Account

Close Modal
Close Modal