Building your people for the profit of your business

Highlights the importance of strong company values in helping to achieve organizational success.

Outlines how to identify who is right for the organization and suggests that job advertisements detailing the demands of the role, rather than simply listing required skills, place the onus on the applicant to prove that he or she can provide what the job requires. Stresses the importance of cultural identity.

Provides useful guidelines for anyone involved in the recruiting process and shows how to keep employees happy and motivated.