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Purpose

This article describes an award‐winning training program that has transformed employee attitudes to equality and diversity at Whitefriars Housing Group.

Design/methodology/approach

Draws on information provided by the organization's director of organizational development.

Findings

Reveals that the program has helped employees to feel more confident to deal with complex situations and diverse customers and their needs. They feel confident to challenge peers and managers when the organization's values are not properly employed.

Practical implications

Illustrates how the training has engendered a cultural change that really is working and making a real impact on individuals, clients and the business.

Originality/value

Shows that residents have noticed a vast improvement in service, which is now friendly, approachable and professional.

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