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Purpose

Shares the successful experience of Lilly Research Laboratories (LRL) in engaging senior leaders in developing the next generation of leaders.

Design/methodology/approach

Describes LRL's major leadership development programmes, and in particular the course on inspirational leadership.

Findings

Reveals that the commitment of a significant amount of time to employee development by respected senior leaders is a powerful message and model to participants. The ability to interact in a deeply personal way with senior leaders is highly motivating. The involvement of senior leaders in the design and development of programmes gives them a strong interest in later participation. Being identified as an inspirational leader and having the opportunity to influence the next generation can be personally rewarding to senior leaders.

Practical implications

Highlights the importance of storytelling in the learning experience.

Originality/value

The methods LRL has used to gain the commitment of senior leaders to developing future leaders may be valuable to other organizations.

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