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Purpose

This article examines an organizational‐change initiative to improve collaboration, innovation and value creation at a global telecommunication firm.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his own impartial comments and places the article in context.

Findings

Reveals that Telenor has adopted a complete‐system approach to encouraging collaboration and backing cross‐boundary learning and knowledge sharing. The company places equal emphasis on bringing in social innovation, including communities of practice, and introducing the next generation of management tools, with a value‐network approach to strategy and business activities.

Practical implications

Contends that, in order to maintain competitive strength, companies need to build innovation into their cultures and tap into diverse human capabilities to work across organizational and national boundaries.

Originality/value

The briefing saves busy executives reading time by selecting only the most pertinent information and presenting it in a condensed and easy‐to‐digest format.

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