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Purpose

This paper outlines the importance of HR Business Partner using business data in order to contribute at a strategic level.

Design/methodology/approach

Provides evidence for a three year pan‐European case study of the correlated link between a HR influence on employee engagement and customer loyalty and financial performance. Also provides anecdotal insights of HR professional's historical approach to data and a way of using business data strategically.

Findings

Provides two charts ‐ one which demonstrates the link between HR disciplines and the business and one which depicts the different types of data that the HR professional can gain value from.

Practical implications

Urges HR Business Partners to address their knowledge gaps in understanding business data and provides an outline of useful data sources.

Originality/value

Highlights the importance of business data in providing a credible and strategic HR contribution.

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