Find out what your people really think: How to maximize response rates to employee satisfaction surveys Available to Purchase

This paper aims to describe the ways in which employers can maximize responses to their employee‐satisfaction surveys.

The paper deals, in turn, with each of the factors that determine response rates: engagement; involvement; relevance; experience; expectation; method; convenience; anonymity/confidentiality; the questionnaire itself; contentment; despair; incentives; urgency; reminders; and coercion.

The paper provides examples of good and bad practice, while revealing that there is no single “best way”.

The paper looks, in particular, at the differences between web‐based and paper questionnaires.

The paper provides plenty of useful information for employers to gain an accurate picture of employees' feelings about their experience at work.