This paper aims to describe how training by UK‐based consultancy Winning Communications Partnership helped Lloyds TSB Business Banking relationship managers to reach the ethnic‐minority communities on their doorsteps.
Details the reasons for the training, the way in which it was delivered and the outcomes.
Highlights how the training concentrated on: awareness of the changing scene in the UK; building bridges – understanding cultural, ethnic and religious differences; communicating effectively with people of different cultures, perspectives and values; and developing an agenda for increasing one's “reach” into these communities.
Shows that the course achieved its key aim of raising awareness and has delivered tangible business results much faster than anticipated.
Reveals how a workforce, which is predominantly white and male, gained greater understanding of the benefits of employee and customer diversity.
