Explores how an employee‐volunteer program (EVP), as one aspect of responsible corporate citizenship, can influence the relationships between a firm, its employees and its community.
Analyzes the experiences of 12 first‐time volunteering employees at the Ford Motor Company of Canada, who described in interviews the motivations and outcomes associated with their participation in the company's EVP.
Promotes understanding of how an EVP can benefit the firm, its employees and the community, and make a company's mission of responsible citizenship a reality.
Encourages firms to include in the creation and roll‐out of their EVPs a reflection process that could also be connected to training programs and career development.
Illustrates various ways in which EVPs site a company firmly within its community.
Presents a novel approach to assessing the motivations for, and possible outcomes of, an EVP.
