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Purpose

Describes award‐winning training at UK baker and patisserie Paul UK.

Design/methodology/approach

Explains the reasons for the training, the form it takes and the results it has achieved.

Findings

Describes how, along with the training, the company has developed a clear set of career paths, offering everyone the chance to progress at their own pace. Explains that the training has helped to reduce employee turnover significantly, boost morale and ensure that more managers are now developed from within the business.

Practical implications

Reveals that 90 percent of Paul UK employees now feel that they are well trained.

Social implications

Details the ways in which creative, innovative and flexible training is supporting the company's plans for growth.

Originality/value

Highlights the significant achievements of the Paul UK human‐resource team in its four‐year existence.

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